Simon : Genetically engineered advertising

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Genetically engineered advertising

You thought billboards were bad? New research suggests it's possible to create genetically engineered organisms that display corporate logos and other forms of advertising. Researchers at the University at Buffalo have introduced heat-sensitive genes into a butterfly and then drawn on its wings with a laser; the butterfly remains unharmed, but carries the fluorescent brand. How long until Golden Palace gets hold of this idea?

Published Thursday, November 30, 2006 6:09 PM by Simon

Tags: Advertising, Genetic engineering, Advertising media

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Mr. Farlops wrote on December 1, 2006 1:55 AM

I remember reading a science fiction novel, MacDonald's *Terminal Cafe*, where dinosaurs are recreated for a theme park. Every one them had their pelts engineered to prominently display the Disney corporate logo.

With any luck, my augmented reality wearable will have software that blanks out all ads, jingles and logos. An ad-blocker for the browsers of the future. With any luck, having such software will not be illegal.

Afn wrote on December 1, 2006 9:05 AM

We need visual field of view blocking software of advertisements. The technology behind the portable reader for the blind could be modiified to read street signs, billboards, urls, books as you are reading passages...

Imagine augmented displays in education. Look at a printed page, and a video window pops up with extended information.

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About Simon

I aim to understand, apply and develop science, technology and communications to achieve positive change. To this end, I am the owner and operator of Betterhumans, which I founded in 2002. I also work in interactive healthcare marketing, helping pharmaceutical and other healthcare organizations effectively use interactive technologies. Currently, I'm also working part-time on a masters degree at the University of Toronto in the history and philosophy of science and technology.