There's been lots in the news over the past few years about
population-based projects to uncover disease genes. In Iceland, for
example,
deCode Genetics uses the
country's largely homogenous population and good record-keeping to find
disease-related genes that can be targeted with drugs. Today I had a
thought: What about conducting a similar project in models to find
beauty-related genes, then using the result of this effort to develop
products (drugs, gene therapies, etc.) for the cosmetic enhancement
market?
Such a project could be conducted fairly easily:
- Take blood samples from a large population of models. Each sample
could be tagged according to the model's personal and career
information. In this way, more refined searches could be done to find
genes related to supermodel status, etc.
- Screen blood samples for genetic differences. By comparing model
genes to those from the general population, we can see what genetic
differences account for their superior beauty.
Now, many people will criticize this idea. Here are my responses to potential criticisms:
- Beauty is subjective: While this is true to an extent, there are
cross-cultural beauty ideals which suggest that humans are somewhat
hardwired to perceive certain things as beautiful. Furthermore, we
could address the subjectivity of beauty by conducting our genetic
searches on a population-by-population basis. For example, we could
look for beauty genes in North American models to see which correlate
with the current North American beauty ideal.
- Genes don't determine beauty: While this may also be true to an
extent--environmental variables obviously play a role--genes are
certain to contribute greatly to beauty. I haven't seen a breakdown of
the nature/nurture split, but I'd contend that it's far more nature
than nurture. Otherwise, we would be able to raise anyone to be a
supermodel, and clearly this isn't possible. Furthermore, beauty tends
to be hereditary. (Of course, beautiful people can easily undermine
their genetic inheritance through lifestyle choices; smoking is one
example.)
- This is a waste of resources: As I've argued
before, beautiful people have many advantages. So finding ways of
making more people beautiful is ethically defensible on the grounds
that it is egalitarian. It's also defensible on the grounds that people
spend billions of dollars on dubious beautifying treatments, while a
genetic screening project amongst models could provide far more
effective treatments at a lower cost. Furthermore, it's likely that
many genes linked to beauty are also linked to health--theories of
attraction suggest that searching for beauty is how we screen for
healthy genes. So the project to find beauty-related genes could lead
us to many health-related genes, rather than just to disease-related
genes.
The payoff for a company willing to invest in such a beauty gene
project could be huge--besides the long-term revenue potential alone,
it could be a massive public relations boost. I'm surprised that
companies such as L'Oreal haven't already gone down this path.
If only I had the time and money to do it myself.