A decade ago, when the Wharton Business Plan Competition (BPC)
began, the Internet dominated discussions about entrepreneurship. That,
of course, was before the bubble burst and many dot.coms were revealed
to be, in the words of New Yorker writer John Cassidy, little more than dot.cons.
These days, the Internet remains a critical enabler of commerce, but
no one pretends that staking out a little real estate on the web will
ensure business success. Instead, student entrepreneurs who compete in
the Wharton BPC have recently turned their attention to another
promising arena -- healthcare, specifically biotechnology, that
combination of medicine, basic science and engineering that has
unraveled the human genome and, if it lives up to its promise, could
deliver a raft of new treatments for a variety of diseases.
Five of the eight finalists at this year's Venture Finals -- the
culminating event in the yearlong business plan competition -- offered
up ideas for businesses that could help people live longer or less
painful lives. They ranged from one as simple as creating better
padding for the junctures between prostheses and amputees' residual
limbs to one as complex as using nanoparticles -- infinitesimally small
specks of matter -- to better diagnose and treat cancer. Read More...