Crossposted from SuperConcepts.
A ‘Virtual’ Escape From Economic Pain: http://www.forbes.com/ebusiness/2008/10/09/virtual-world-economy-tech-ebiz-cx_mji_1010virtual.html
It
seems that in these times of economic decline, people don’t want to
forgo the luxuries that they’ve grown accustomed to over the years, so
are choosing to indulge themselves in a virtual manner instead. There’s
certainly a lot to be said for staying home surrounded by cheap
entertainment compared with going out and being ripped off and mugged.
Could this be the future? As Virtual Reality improves, we’ll be finding
it replacing more and more of the “Real Life” things we currently take
for granted.
Why travel on dangerous, expensive, and
environmentally unfriendly airlines when you can immerse yourself in a
Virtual holiday? Google Earth and Google Street, not to mention other
“virtual sightseeing” options have recently taken a lot of big steps
towards this. Although virtual reality interfaces have a long way to go
before we can experience all the delights of a trip to somewhere
beautiful, in the next few years it will be possible to walk down a
foreign street on your computer screen, with the realism of a TV
documentary. You’ll be able to go into a real shop, select a real item
from a real shelf, and make real purchases from the shops on this
street, to be delivered to your door. In Second Life, you can already
wander around the accurately recreated streets of Dublin and other
major cities. Primitive as it is now, we’ll soon be taking it for
granted.
In the very distant future, personal
nano-fabrication devices could allow us to recreate the exact tastes
and textures of foods available anywhere on Earth. And if not, computer
interfaces to our brains will merely simulate the feelings and tastes
of eating these exotic cuisines. Whether as part of a virtual reality
interface or not, the ability to remotely indulge our senses will
surely come from somewhere.
If you don’t think that this
will happen, that people will always travel, that we can never get a
real sense of what a place is like without actually going there, ask
yourself if you would go to the Antarctic. Or the Sahara. Or down to
the bottom of the ocean. More likely, you’ll be satisfied with your
experiences of these places thanks to today’s Virtual Reality device,
the TV. Needless to say, some people will still seek out the real deal,
but the majority of people will radically reduce the amount they travel.
It’s
not just long distance travel that will reduce, either. Why risk
getting beaten up by drunken teenagers when you can sit in a virtual
pub, chatting to people with similar interests from all over the world?
Why go to the cinema to put up with some idiot crunching popcorn in
your ear when you can stay at home and download the latest movie to
watch on your 100 inch TV? Why go to the theatre when the performance
can be streamed to said 100 inch TV? Why not sit in a virtual stadium
to watch your favourite band, where, in the safety of your own home,
you can take all the drugs you like without fear of being arrested? Why
waste money on fuel to watch your favourite sports team play, when you
could stay at home, viewing the action from any camera you wish?
The
key is that stay-at-home entertainment will become better than going
out, not to mention cheaper, safer, and better for the environment. A
culture change on a massive scale is beginning, leading to many unknown
implications. What business opportunities might this present?
Not
only will replacements of the things we do in real life be options, but
we’ll enjoy altogether new forms of entertainment. Instead of a virtual
pub, you could be having a drink with some like minded friends on the
other side of the world…whilst building a city on a nearby planet. Or
racing in the Grand Prix. Or slaying dragons. Massively Multiplayer
Online Games already make these scenarios reality for millions of
people, and they have the potential to become far more than just games.
For many people these alternative realities are already more appealing
than real reality – and this is while they are still merely primitive
computer games. What about when they become fully immersive virtual
reality environments, supplemented with complex life imitating software?
Why unplug?